This Privacy Policy explains how ShapeShift App ("we," "us," or "our") collects, uses, and discloses information about you when you use our website (www.shapeshiftapp.com) (the "Website") and mobile application (the "App").

1. Information We Collect

Account Information:

• Email Addresses and Names: If you choose to sign up for email updates, we collect your email address and name when you register on our Website or App.

• If you choose to email us feedback (directly or via the form in the App), we collect your email and name. 

In-App Data:

• We collect data about your interactions with the App using Google Analytics for Firebase, including app usage metrics, crash data, and event tracking.

Device Information:

• Google Analytics for Firebase may automatically collect information such as your device type, operating system, and IP address when you use the App.

2. How We Use Your Information

We use your information for the following purposes:

• Service Improvement: To analyze usage patterns and improve the App’s functionality and user experience.

• Communications: To send you newsletters, updates, and marketing communications (if you have opted in).

• Technical Support: To troubleshoot and resolve technical issues.

• Compliance: To comply with applicable legal obligations and enforce our terms of use.

3. Legal Basis for Processing (GDPR)

If you are located in the European Economic Area (EEA), we process your personal information under the following legal bases:

• Consent: When you provide explicit consent for us to process your information (e.g., signing up for newsletters).

• Legitimate Interests: To provide and improve our services while considering your rights and interests.

• Legal Obligation: To comply with applicable legal requirements.

4. Disclosure of Your Information

We may share your information with third parties only as follows:

• Service Providers: We use Google Analytics for Firebase to collect app analytics and crash reports, and Sender.com to manage email communications. These providers process your data in compliance with GDPR and California Consumer Privacy Act (CCPA). We only share your information with Sender.com if you choose to receive emails about our app via our website. We do not share your email address or name with any other third parties, except as may be required by law.

• Legal Requirements: We may disclose your information if required to do so by law.

5. Your Rights

Under GDPR (for EEA Residents):

• Access your personal information: You have the right to request access to the personal data we hold about you, including details about how and why we process it.

• Request correction of inaccuracies: You can ask us to correct or update inaccurate or incomplete personal data.

• Request deletion of your information: You have the right to request that we delete your personal data.
  
  

Under CCPA (for California Residents):

• Request to know what personal data we collect, use, disclose, or sell. Note: We do not sell personal data. 

• Request deletion of your personal information.

• Opt-out of the sale of your personal information (we do not sell personal data).

To exercise any of these rights, please contact us at hello@shapeshiftapp.com.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law.

7. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any material changes will be communicated through the Website and App, and the updated policy will indicate the "Last Updated" date.

8. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us at hello@shapeshiftapp.com.

Last Updated: 10 January, 2025